Now that you have developed your website, you need to find a way to make it discoverable. SEO is the sure strategy to bring your website to the first results of a search engine. However, when you are trying to reach your local audience, you need to follow some other strategies that will boost your local SEO. Those include quality guest posts, signing up to local directories, and many more.
In this article, we have gathered the 6 link-building strategies that will give a significant boost to your local SEO. Take into consideration that people are mostly searching for businesses “near me” and you will realize its importance.
- Make sure to Fill your NAP Citations
Starting off with the most basic, nevertheless most important, strategy. NAP stands for name, address, and phone number. This information is essential for you to appear as a serious and trust-worthy business. Additionally, search engines prefer a business that has submitted this information. A place that you should definitely submit your NAP is Google My Business. You should also look for any local business directories you can find. Remember though that you should always use the same name, address and phone number for your submission.
- Approach Local Influencers
Local influencers and blogs are the places that the audience in your area is following and trusting. So, if you need to reach this audience make sure to approach as many local influencers and bloggers you are available to. Apart from this, you get the other positive effect that you are creating quality backlinks and referrals to your website, things that boost your SEO.
- Write Quality Guest Posts for a Local Website
Something that adds visibility to your website, makes people get acquainted with you and additionally creates backlinks is guest blogging. Be careful though, you always need to submit quality guest posts. It is essential that readers want to read more of your writing.
- Submit Video Transcriptions for Local Videos
Content in video format is very popular nowadays. You can find tutorials, video reviews, webinars, vlogs, and many others. So, what you need to do is find videos of your company’s niche and transcribe them. Then contact the video creator and submit. This is a great way to get link-building through attribution.
- Comment on Local Websites and Blogs
An alternative to writing quality guest posts is to visit local websites and blogs and comment under their posts. Of course, those comments shouldn’t be spam. They should be informative and state your opinion. Many websites and blogs require you to submit your website address while commenting. If your comments are interesting the other visitors will follow the link, in order to read what you write.
- Write about Local Events
The blog posts of your website shouldn’t just focus on your products or services. They should also refer to local events and happenings. This way, people that search for the event and your area will discover and visit your website.
Creating backlinks is important for your SEO. Don’t miss the chance to develop it through quality guest posts, comments, NAP citations, and more.